You Gotta Pay To Play

superbowl-xlii-logoOver 97 million people will watch the super bowl this Sunday.  Some just sitting in front of their sets, others attending a party of a friend who happens to own a gigantic, humongous HD, Plasma, super sized, it takes up one whole wall TV.  There will undoubtedly be lots of subs, beer, chips and dip consumed.  There will be hooting and hollering and boos and jeers.  People around the country will bet on winners, losers, point spreads and everything in between.  Oh yeah, it promises to be a typical Super Bowl Sunday. Including the commercials.  Traditionally, this is the one Sunday where advertisers go for broke in more ways than one.  This is the day where advertisers will premiere the most talked about, controversial, off…

Thinking with the new media

showtime logoWho doesn’t like the word “free”? That and “sale” make up almost the entirety of my vocabulary. So, when I heard SHOWTIME’s premiere episode of United States of Tara was available free – I jumped right over to YouTube and watched. As I’ve already said in an earlier post – I loved the show.

This is smart.  Very smart.  It shows that SHOWTIME is thinking with how to use the new media to increase their subscriber base. By allowing the premiere episode of the series to appear for free on portals such as YouTube, Yahoo, Facebook and more, they’ve reached an audience they might not have had access to outside traditional promotional efforts.

The idea…

Scripted Shows Are Back. Yes!

Yo!  Housewives of Orange County take a seat.  Bachelor Mom’s go stand in the corner, Top Chef put down the knife.  It’s mid season and scripted shows are back.  One in particular has caught my eye and made me want to pull up a seat in front of the TV again – The United States of Tara created by Steven Spielberg and airing on Showtime Sundays at 10 p.m. EST.

Toni Collette (one of my favorite actresses) plays Tara a suburban housewife with four personalities.  Whenever Tara’s under too much stress, one of her other personalities take over.  Her husband, two teenage kids and sister are well acquainted with her alter beings and have learned to shift thier lives around each personality that seems to…

Hey, we're in the communications business…

Okay, okay – if you live anywhere in the contiguious United States you’ve heard the economy is bad.  Okay. Fine.

What I’ve noticed is that people are using social networking more than ever before in search of their next great gig.  Between Facebook, Twitter, Linked-in, Plaxo, Reunion and countless others – there’s tons of places to go to ‘meet’ and ‘chat’ with people.  But what happened to the quality of communication?  What happened to meeting someone for coffee or a drink, or even dinner?  Are we doing all our networking over a network?  And do these networks work when you want to get connected, or  find you’re  your next gig?

Here’s what.  I think people need to pick up the phone and call

Getting a job in the new economy

How do you get a production job in this economy?  You network and you promote. There are jobs out there, but people have to know you’re looking and you’re available. You do know someone, who knows someone, who knows someone.  Your  job is to find them. The idea of networking is not a new concept.  While it’s easier with Web 2.0 it’s not any different from networking twenty years ago – it’s just faster.  You build relationships, you offer your contacts helpful advice or information, and you stay in touch.  Networking sites like Linkedin are all available to connect with former classmates, bosses, and people you’ve worked with, but it still requires two important things; personality and imagination.

Just because you have…