As a writer/producer storytelling is an important part of my job. I’m always looking for a story and a way to tell it. But, I’m not the only one with something to say. Everyone on this planet now has the ability to create a story and share it with the world. If you have a flip camera, an iPhone, or any other recording device you can make a video and upload it to YouTube. But are you telling a story anybody wants to hear?

Good storytelling usually begins with something you feel passionate about communicating. It has a point of view. It captures the viewer’s attention and it’s memorable. What’s memorable? Viewers are still talking about it long after the story’s been told.

I believe Scott Simon, a journalist and the host of Weekend Edition Saturday on National Public Radio said it best – have a look.