I’m going to have to answer yes to the above question.  I’ve seen ad agencies get carried away by producing  commercials that are so creative and outside the box that they forgot to sell the product, and in some cases the ad doesn’t even tell you what the product is.

The basics of Marketing 101 are to get your product known and get it sold.  Therefore, it would seem obvious that the purpose of a commercial is to sell the product.  It doesn’t matter how many Clio awards one wins for best ad of the year, what matters, or what should matter is moving the product into the hands of the consumer.  I know, as creatives, we don’t like to hear words like sales, profit,…

By Marisa O’Neill

Today’s Guest blogger  is Marisa O’Neill.  Yes, we look a bit similar – that’s because we’re identical twins.  Marisa is a television line producer by day and by night she’s my go to girl for what’s the latest in television.

Did ABC shoot themselves in the foot by introducing two ongoing series with complicated mythologies and a never ending guess who done it plot? I’m talking specifically about V and Flash Forward.  I admit I was interested at first, and did my due diligence by watching each episode.  I was a bit intrigued, applauded their high production value, set design, editing and often times the acting and writing. When their last episodes aired I wanted to know more. Then, they left the…