As with all technology, software or hardware, you’re taking a chance that in six months to a year there is going to be an updated  version of whatever you purchased with new bells and whistles you never imagined. Sometimes it makes me want to bang my head against the keyboard, but I suck it up knowing that’s one of the advantages and disadvantages of living and working in the 21st century – I will always be catching up to the latest technological releases. So, as a professional, I read the tech blogs, talk to other producers, DP’s and editors and keep abreast of the latest, greatest, gonna-make-your-production-life- a- breeze technology.

Such was the promise from Apple with their latest version of Final Cut Pro – FCP X.  Promise is the operative word because it not only missed the mark, it has people ranting.   If you’re one of the unfortunate people who has already purchased and downloaded the new software you know that any previous projects you’ve created will NOT open with this new version.  Oops…  You’ll also know that you cannot collaborate with other editors. There is no option to hand off your project file; instead you have to hand off your computer if you want anyone else to work on the project.  Need I go on?   For more particulars read what Walter Biscardi at Creative Cow Magazine has to say.

Finally, FCPX has earned the distinction of being the butt of late night jokes.  Apparently, Conan O’Brien’s editorial staff is not among the happy customers….

I believe the difficulty starts with imagery; no two people’s imagination is the same. If an author described a woman as having long flowing red hair with a petite nose – we would both have a different picture in mind.

See – two different images, but both potentially describe what the author has written.

In contrast, the book “Miss Peregrine’s Home for Peculiar Children” is based on vintage photographs and the author, Ransom Riggs uses them to illustrate his book and his book trailer. Mr. Riggs is a writer and a filmmake who clearly knows a thing or two about production. Using live action in combination with compelling narration and some very unusual photos, he has produced a riveting book trailer.

It’s not often that photos inspire a work of fiction, and in a quote from EW.com he says, ”I was developing the story as I was finding the photos. I’d find a particularly evocative photo and I’d say, ‘I need to work this in somehow.’

The LA Times’ Deborah Netburn, who talked to Riggs, writes, “…really great found photography is hard to come by, so Riggs started contacting the big guns in the found photography world, including Robert E. Jackson, a collector whose photos were featured in a show at the National Gallery. Jackson and others opened up their archives to Riggs and allowed him to borrow whatever images he needed (a list of images and the collections they are from are in the back of his book). After looking at close to a 100,000 photos, he eventually amassed a pool of 300 to 400 usable pictures and whittled that down to the 44 images he used in the book.”

See for yourself – I think this is one of the best book trailers out there, I can only hope the book lives up to the preview.

In a press release issued by SAG on April 30th , a task force was officially created and instructed to meet with members of AFTRA to develop the creation of a union that would combine the best parts of both unions. Whatever union morphs from the marriage of the two will be a force to be reckoned with. As we move into the second decade of this new millennium there will be an acceleration of different ways to view entertainment. The rights of the actors, performers and journalists who are part of the entertainment we so greedily want in every format at a moment’s notice need to be protected. I’m sure that will be the first order of business when the successor union debuts.

Read full press release here

Apparently the public was so outraged they bombarded Oprah Winfrey with a plea to save the soaps.  Unfortunately, one of the most powerful woman in television was unable to help.  She took to You Tube to announce that while she was a fan of soaps she was unable to do anything.  Soaps just aren’t attracting the numbers of viewers they have in the past, and without viewers there are no advertising dollars.  Without those dollars – well… you get the picture.

While English speaking viewers are shifting their loyalties, the Spanish speaking television audience can’t seem to get enough of scripted intrigue, adultery and back stabbing. Spanish telenovas (soap operas) are in high demand. Univision is planning to launch up to three new Spanish-language cable networks in the US- one network would be devoted to telenovelas and is tentatively titled UniNovelas.

In the first place – I’m never worried.  I may be concerned or I may be strategically thinking about how to solve a problem, but there isn’t really any problem that can’t be solved.  Ever. Whether it’s the lead actor in the production who’s suddenly stricken ill during filming, or whether the network hates everything you’ve shot even though they’ve signed off on it – all of these ‘problems’ have work arounds and can and have been solved.  So, there really isn’t anything to worry about.  But, during my last production we did a lot of hand held shooting very quickly and there wasn’t always an opportunity to have a monitor available so I could see what was being shot as it was being shot.  When I asked the DP to make sure he captured a particular shot at a particular angle I was told, “no worries.”  When I told the DP I  needed to reshoot something, I was told “it’s all good.”  Now, I’m not singling out this DP, because in fact he had a great eye, but he wasn’t the only crew member to give me the ‘no worries’ brush off.

I repeat, I’m not worried; I only want to ensure that what I need to get on tape is gotten.  I want to leave no doubt in my mind that when I enter the edit room everything I need will be there.  It’s part of my job to check, double check, and triple check.  That’s one of the things I do, and I do it very well.

So when a producer asks: Were the final changes incorporated into the script, or did you check to make sure the grip trucks had their permits changed or , or, or… the answer is either ‘yes’ or ‘no.’  It’s pretty simple. I want a definitive answer. Sound harsh?  Not really – at the end of a production cycle you want to make sure you deliver more than what the network expected.  A ‘yes’ or a ‘no’ helps the producer guide the production to a winning result.

There isn’t a production company in the world that doesn’t need extra hands.  Especially when you’re coming down the home stretch of pre production. With last minute script changes, location permits, meals on set to arrange, props, wardrobe, set construction and the like – the final days before actual production can feel like your head is stuck in the spin cycle of a washing machine.  Your budget is tight and as a producer you’re not going to even think about going over budget when you haven’t yet shot one minute of footage.  Interns to the rescue.  However, I’ve found that there are some production companies and producers who not only don’t understand the benefits of an intern but the responsibility that comes with hiring one.  If you’re just using your interns to take out the garbage, or file paperwork, then you’re doing both of you a disservice.

When I work with interns I make sure I give them some one-on-one time and the benefit of my years of production experience.

1.     Never, never let an intern sit idly.  Yes, it’s tempting, with the pace of production, it can have the apparency that it is easier to do it yourself than to take the time to teach a ‘newbie’ to do it.   In fact, it takes more time for you to continually do a task that is so far out of your job description, than it does to just spend the initial 30 or 45 minutes to give the data to an intern.  So, take the time, give them a little bit about the business and let them get on with it.  They’ll surprise you.  And if they perform the task and it’s not quite right – don’t accept it.  Don’t assume the viewpoint that you might as well do it yourself. That is so not the point. Thank them for their effort, point out what was right about it, and then tell them what needs to be changed and why.

2.    Take time each week to teach your intern something they don’t know.  Even if they’re not ready to do that particular job.  Give them something to look forward to, or something they can work on during their own time.  For example, show them how to research, give them a list of all the vendors you use, and have them check out their websites so they’ll know in the future who you order your lights from, where props can be rented, who are the food services people you use, etc.  Let them get familiar so if they do happen to be the only person back in the production office while you’re on a shoot or in the edit session, they’ll be able to help you out without too much preamble.  Seriously, who has time for preamble when you’re on location?

3.     Put your intern in a centrally located spot in the production office.  Stuffing him or her to the outer Siberia of your office will teach them nothing.  Put them in the middle of the fray where they’ll be able to hear and experience everything.  They’re working for free- if you can’t give them money then show them the love- put them in the middle of what’s happening.

4.    Once your intern has proven s/he has the staying power, include them in meetings, invite them to outside office functions and they’ll feel like they’re part of team.  Morale will be boosted and we all now, boosted morale equals increased production.

5.    Give them different things to do.  If you’ve got a ton of transcriptions from tapes you’ve shot – don’t give them ALL to the intern.  It’s tempting; after all they’re a warm body. But if you take the internship seriously, you’ll want to help develop a well rounded production person who can crawl they’re way up the ranks like the rest of us.  Give them a sense of all areas of production.  Not just typing up transcriptions and answering phones.  Have them log tapes, type up production schedules so they can see the logistics and maneuverings that go into creating a production schedule, have them create crew call sheets and then go over it with them.

There’s lots more an intern can and will do – but it’s up to you as the producer to take time out of your hectic schedule each day to give them some guidance and show them the love.  And on a final note, there can never be too much of “what goes around comes around,” – remember we all had to start somewhere.  Make their first experience a good one.

Having been through six months of licensing deals with that production – I developed a keen ear whenever I watched a show featuring lots of music.  In the back of my mind I would think, “Oh those poor bastards at the production company, their heads must be spinning around like the exorcist child trying to make deals for the music.”

I had those same thoughts when I saw the TV show GLEE.  The FOX hit about a group of misfit high school Glee Club singers.    Each week the show features at least four songs.  I’ve come to discover that the show producers and Sony Music made a deal.  When the execs at Sony Music saw the pilot they jumped at the chance to partner with GLEE. And that was a very, very smart move.  The songs from the show have already generated over 200 million iTune downloads and the number grows weekly.  Can you hear the ‘cha-ching’ at the music publishing company?  A gold mind is being created and the show is giving re-birth to songs that were no longer bringing in the big bucks.

I don’t think many music publishers, labels or recording artists thought much about GLEE when it premiered – but Sony Music was insightful enough to see that this show had legs and would be advantageous to their publishing division.  When the show featured Journey’s “Don’t Stop Believing” the track went gold with over 500,000 digital sales.  Those sales figures are attracting attention and there are now many musical artists offering their songs, including Brittany Spears – all with the hopes of cashing in on the phenomenon that is GLEE.

PRODUCTION SCHEDULE ORDER

1.  Deliver final master to the network
2.  Create all the deliverables for the network. (Contracts, final scripts, releases, DVD copies, etc.)
3.  Close caption your show
4.  Mix your tracks
5.  Final on-line edit
6.  Rough cut delivered to the network.  Factor in the various executives who will need to weigh in, comment and approve.  You’ll need time to get their comments, make the changes, deliver those changes, and then get a second or third round of rough cuts and comments before you’re ready for your final edit.
7.  Shoot your series/show.  Schedule your shoots based on location proximity and not script order.
8.  Write the script, factoring in time for revisions from the network.
9.  Scout Locations
10. Rehearse Talent
11. Cast Talent
12. Research
13. Budget developed and approved
14. Idea/concept

Reading the list from bottom to top are the sequence of actions you would take during a production (with a million other details thrown in).  Reading it from top to bottom is how you develop your production schedule.  Why?  Because it is rare that a delivery or air date change.  Anything else in between, can be squeezed, squashed, maneuvered and manipulated.

To ensure you’re on track during production, write daily reports against the production schedule.  It allows all key personnel to know what’s been accomplished, what needs to be accomplished and what’s back logged.  It is also an opportunity for any one with concerns to speak up.  The sooner you know about a scheduling difficulty the easier you can solve it – otherwise you will be running around like a schizophrenic at a multiple personality surprise party.

Whether you’re shooting a video to upload to You Tube, working on a series for a TV network, or producing a film – a workable schedule will give your production a strong foundation.

TV Land finds love

“First Love, Second Chance” is a new six-episode original series on TV Land.  It’s a great title and accurately describes this docu-drama-reality series.  Each episode will feature a different couple who were once emotionally involved but who have since broken up.  They may have been apart for as long as 20 years.  Personally, if I broke up with you 20 years ago, I’ve probably moved on.  But that may not be the case in this series, as the viewer takes a week long journey with each couple as they try to go beyond their past and rekindle the romance that once was.  The series premiers on Wednesday, March 10^th at 10:00 p.m ET/PT.  The executive in charge of production is Marco Bresaz who I’d had the pleasure of working with and for my money there’s none better – so I’ll absolutely tune in and find out what this series is all about.

You bring the peanuts, I’ll bring the crackerjacks

I’m a baseball fan, I admit it.  Well to be honest, I’m a Yankee fan.  Nothing better than watching a game at Yankee Stadium, even if I am in the nose bleed section.  But if you can’t get to the game, there’s always television.  From April to October you can watch a baseball game across many channels several nights a week.  But for some fans, that doesn’t seem to be enough.  For the real die-hards who need their fingers on the pulse of every hit, run and error – there’s Major League Baseball TV (MLB.TV), one of the largest subscription based internet sites with over 2 million subscribers.  And to make watching baseball even easier, MLB.TV now offers mobility – you can watch games through your iPad, iPhone or iTouch, with more streaming options coming before opening day.  So, fans if you’re at a wedding and the Yankees are playing the Red Socks – no worries, you can whip out your iPhone and pretend you’re reading urgent messages from the office.  MLB.TV’s subscriptions begin as low as 99.95 for the year and that’s cheaper than a couple of tickets to Yankee Stadium.  Hmmm… now there’s an idea.

Now that deserves a standing Ovation.

Over the years arts education has been slashed and then slashed some more.   I’m all from STEM education (science, technology, engineering and math) and it’s certainly important for us to create the next scientific leaders – but technology without the human spirit is in my opinion folly.  When you don’t balance science with the humanities – one could create a future we’re now seeing in so many movies and books – a post-apocalyptic barren waste land. Sorry, was that a tad dramatic?  No, I don’t think so.  The arts must be supported for any culture to survive.

The new arts education program created by Ovation TV and Cable in the Classroom is a fantastic way to enhance young people’s education.   The network  worked with NYC area art teachers and students in developing the  lessons and selecting programming clips from Ovation TV documentaries.  This project and its outcome will serve as the cornerstone of Ovation TV’s free web-based initiative.

Social Media is TV’s Last Hope

According to Broadcasting & Cable, Elisabeth Murdoch, who is News Corp. chair Rupert Murdoch’s daughter, told TV producers and distributors at the annual National Association of Television Program Executives (NATPE) convention in Las Vegas:

We in the TV business have to catch up with what our audience is doing. We can no longer afford to be one-screen business. Social networks are finally the interactive dimension of storytelling. We now need to evolve with our audience. To resist this would be like resisting Technicolor.

David Baker is a filmmaker, director and actor.  I learned about David by reading an interview he gave to producers Joke Fincioen and Biagio Messina. I found him so fascinating I started following him on Twitter and since then have discovered he’s a filmmaker with that rare combination of a strong creative voice coupled with a business savvy that reaches beyond the typical producer’s job description. David wrote, produced, directed, acted and distributed his latest film, Mission X.

Mission X is the story of Grant, a documentary film student who wants to travel to Iraq and document real war.  Grant’s only experience with war is his expertise with his military Xbox game. He meets Ryan a mercenary who agrees to have him document him while he recruits a group of mercenaries for a private mission. Thinking he’ll be able to get up close and personal to a ‘foreign’ battle, Grant discovers the war is right at home.

I asked David if he wouldn’t mind answering a few questions about his film and his distribution process.

I’m going to start with a ‘typical’ question, because I am genuinely curious – how did you get the idea for Mission X?

I have had many ideas for films over the years but up until the last couple of years, I was writing screenplays that were too expensive, out my reach. I decided to come up with a concept, that could be told on a micro budget. Just to get me kick started after a long gap. So the germ came from a practical basis first.

I wanted to keep it in more or less the one location, kind of “Clerks”, “Res Dogs” style. A character story, but at the same time having a non linear set up that would cut away to action, cinematic stuff. I didn’t just want guys talking in a room 90 minutes.

I had no interest in the military at all, but I have always been interested in people’s personal battles, which can be harder to win than any war. So I wanted a story with characters that were fine in war, they survived dangerous missions, but their personal wars were harder to win when they came back to dull suburbia. And that’s why they partly do this mission that is almost suicidal. They trained to live on the edge, not to exist, settle. That can kill ya!

I also wanted to show myself as a filmmaker that could do some thrilling stuff, action, but that’s very hard to do well with no money. I had watched a lot of action Iraq videos, and military body cams, so I thought it would work to bring that type of reality action into the film. It suits the story, and it would be cheap to pull off. I also liked the idea where one minute this young gamer filmmaker is playing military games, next minute he’s in the thick of it on a real mission in his city.

You describe your film as a micro budget, self financed feature film.  Self-financing a film requires extra attention to every line in the budget.  What steps did you take as the producer to ensure the ‘director’ in you didn’t get carried away and spend more than you allocated?

It’s impossible to get carried away when you literally have no money anyway. I started the first day with £30. It was a simple scene with me (I play the Merc leader) and the film student. Once I shot that, I got the website up, pictures, people began to see the vision, and then I got offered lots of stuff that nobody would give me before. People got inspired enough to get on board

I shot another cheap scene, and shortly after that, others saw the concept, and then I got a top armourer on board. So it kind of rolled like that. I saw how Chris Nolan had shot “Following” this way over a year (Dark Knight) filmmaker, so I approached it in this piecemeal way.

I knew it would be gritty, cheap looking, but I felt that would add to the fact that this does look as if a REAL student has followed these guys. So then the budget does not become an issue, hinder the movie. The whole film cost about £4000, including post.

I got a little investment from a worker at the burger bar I worked at, after he saw footage from the gun battle, but most of that was used to buy a new computer, hard drives etc for the post. I would rather have had a producer on board, or even co-producer, as it did hugely affect my creative side, but I will continue to produce my own work until I can find the right person. It’s my future goal to partner with someone who believes in what I am trying to do.

You spoke with producers Joke and Biagio about why you made the decision to distribute your film and not rely on traditional distribution methods.  Since that interview what success have you had with self distribution and what would you change if you had to start again today?

To be 100% honest, I did know from day one I wanted to self distribute, but my real goal was simply to make a calling card for private investors, industry to see, because I had such a gap from my first funded feature.  I knew I was making a very cheap film, and because of that, I knew I would have the freedom to hold on to it, experiment with it, retain rights. If I had a large investment, I might have had pressure from others to take a more conventional approach. That’s why I think new filmmakers should keep the budget very low.

I attracted investment to do a little tour across the UK, but the guy wanted a bigger cut at the last minute. That would have allowed me to do screenings, and really get the film out there. It would have also paid for the very basics of the cinema release in Scotland, as a top multiplex chain saw it, and wanted to test it on an audience.

I have no regrets, because I never assumed a cinema would want a £4000 movie, so it did give me a boost that I might have a glimmer of talent. I believe I can make films for indie and big audiences, so it has made me focus on getting the bigger budget version into development. So I treat Mission X as my short film, and I am using it to develop the US remake.

MissionX is selling a steady flow of DVD’s. Enough to keep running, but I know I could make 1000 times more if I gave up my ambition, and just focused on sales for another year or two, but then I am a sales person and not a filmmaker. There has to be a balance. I would rather make more films, climb higher, and it will make more sales on a slower burn. I have the Roger Corman attitude, make films! However, in my next film, the global tour, marketing plan is at the forefront of my strategy. I believe in a solid six months marketing, but make the marketing and selling fun, that ways it’s not a drag.

Once I partner with more military sites, get downloads up, cool merchandise, it will roll faster. It’s doing the job I intended. It’s also attracting the investment for this horror movie, and it will give my investor a great return over the next few years.  I know in the worst case scenario, the £4000 Mission X will easily make a very healthy profit over the next 18 months. Especially when I can afford cool merchandise.

What would I have done different? I can’t regret anything, because I was 1000% from even calling myself a filmmaker just 18 months ago. I was working in a burger bar, with zero contacts, and pretty down. This little flick is already opening many doors, so even if it did not make a penny, it’s already done its job.

Mission X has a large potential for merchandising opportunities, particularly to males ages 18-35.  What types of merchandising have you done or plan to do with the film?

The age range for this version is around 18 to 35. It’s a more introspective, character driven film than it looks. A remake would be for a younger global gamer market.  I am not a big believer in just throwing out t-shirts, mugs, and then wondering why people don’t buy them. It needs more effort than that.

Somebody pointed out to me that the hit military game “Modern Warfare 2” has a character that wears a similar mask to what we have in the film. A lot of young males are looking for these masks, so I am on to a few companies to try and get the best deal to manufacture them. I also wanted to put an Xbox live file of the film on to a flash USB drive, that looks like an ak-47 bullet.

If the film gets pirated, it’s easy to find the Mission X name on top of the search engines. Some traffic could go there, see the masks, cool looking flash drives, (That are cool to own even outside the film) so I could then start making sales on these. I also have my eye on dog tags, and several other merch items.

If the film really spreads, and if I get a remake deal, then people also go back to the original film. So this little flick, and all the stuff connected with it, could be a bigger earner for the rest of my life. It could turn into a brand, so that’s why I am patient in this biz. Nothing is overnight. And that’s why I turned down small offers from sales agents and distributors.

I understand you’re working on a larger U.S. remake of Mission X – can you tell me about that?

I am working on a horror at this minute, with a tour, and if I am successful with this, I think that will really give me the clout to get the remake done. I am packaging the MX remake  this year to take to the states. Get an agent on board, and finding a producing partner. We know the industry is bumpy at the moment but Hollywood will always want big event style films. My remake version is in that mold.

The £4000 version was never written as a big movie, made with a no budget. It was written to suit the budget. So we see the film student hang out with this Merc leader as he prepares the attack, and then he gets to hang out with the gang before the attack. Mixed with some action in different time frames. So it does not look like a $15m movie that was made on the cheap.

After I saw the film in the edit, I realized this remake has HUGE potential to appeal to a global gamer market. Not a CGI film, but a real gritty “Cloverfield” meets “Black Hawk Down” style film. Some “Saving Private Ryan” style wild action.  It came to me in minutes.

The remake would start like a Spielberg film, where an ordinary character lives in dull suburbia. His friends are all gamers, “armchair Adventurers”. They live on the edge, but a dull edge of inactivity, entertainment, booze, drugs. He wants to go to Iraq, but wants to speak to a Merc he met online for his college documentary.

That night he is picked up by a chopper, taken to an airfield hangar, 50 mercs have just landed, and they are all preparing for a revenge attack in a US city. (All shot through his HD camcorder very real. District 9 style)

He gets his interview with the Merc leader, but then gets to go on the attack. The movie then kicks into a rollercoaster, as they attack the city building, then spend the rest of the film trying to escape the 1000 armed contractors who try to kill them all. They chase them all over the city. So it’s much more of a thriller for an international audience.

The movie would also have a transmedia aspect to it, where you don’t see a boot camp scene in the movie, but you do on video diaries, and you see other POVs of the mercs bodycams before the film comes out.

Ninety minute big films have to really move these days, but character stuff can spin off to transmedia, to support promo trailers. Even mini movies from other POVs. This way you get to explore interesting characters on the web, away from the pure thriller movie ride. So it’s the best of both.

It’s also all part of a viral marketing plan, and spin off story telling. I also have a solid sequel, possible game, theme park. The game and theme park is a bit ambitious, but I always think you should aim beyond your reach. If your life ambition is just to make a £4000 movie on your doorstep, than that’s all you will get. I have bigger plans.

David’’s very clever when it comes to marketing.  He’s created a great website for “Mission X” where you can also purchase the DVD. And he’s got a new site up for his next film “Death Movie”.  I know we’ll be hearing a lot more from him in the future.  Thanks you David, it was wonderful having you here today.

You can follow David on Twitter @indiemoviemaker or on Facebook