http://marialokken.com TV Production – if it were easy you wouldn’t need me... Thu, 10 Jun 2010 05:00:07 +0000 http://backend.userland.com/rss092 en There isn’t a production company in the world that doesn’t need extra hands.  Especially when you’re coming down the home stretch of pre production. With last minute script changes, location permits, meals on set to arrange, props, wardrobe, set construction and the like – the final days before actual production ... http://marialokken.com/2010/06/tv-production-internships/ On June 22nd ABC  will premiere the new action game show Downfall from FremantleMedia .  You may be wondering how this new game is played.  Allow me to fill you in. Apparently, while perched on top of a 10-story building in Los Angeles, contestants will race against a clock to answer ... http://marialokken.com/2010/05/abcs-downfall/ Less you think TV is all doctor shows, crime dramas, and reality fluff – there are some television shows that are attempting to make a difference. The new reality direction is aimed at childhood obesity.  As I’ve noted in an earlier post, obesity in America is an epidemic.  One in ... http://marialokken.com/2010/05/tv-is-trying-to-trim-the-fat/ Music publishing is a lucrative business.  For years songwriters, and their labels relied on selling albums, and licensing their music to other outlets, in particular, commercials, TV shows, video games and movies.  In fact, I produced a show that relied heavily on music licensing.  The show’s premise was the untold ... http://marialokken.com/2010/05/glee-the-cash-cow/ There’s no hiding the fact that NBC is at the bottom of the ratings heap.  Clearly an hour of prime-time with Jay Leno was not the answer to their problems.  So, he was cancelled and now they’ve got an entirely new line-up for the fall. UNDERCOVERS : From executive producer ... http://marialokken.com/2010/05/nbc-announces-fall-lineup/ There’ a new series being produced.  It’s a form of entertainment that will combine television programming with the web and social media.  The backers behind this new venture are established media giants.  I believe it will either be a game changer or an idea whose hype was bigger than its ... http://marialokken.com/2010/04/will-pedro-maria-change-entertainment/ I came across a very interesting radio interview on NPR with Edward Jay Epstein author of the new book The Hollywood Economist.  He made the interesting observation that movie going has changed since the 1940’s. "In the 1940s, [going to the movies] was the national pastime. Approximately 67 percent of the ... http://marialokken.com/2010/04/do-you-go-to-the-movies/ "Modern Family" (ABC), Twentieth Century Fox Television in association with Levitan Lloyd Productions "The Late Late Show with Craig Ferguson: An Evening with Archbishop Desmond Tutu" (CBS), Worldwide Pants, Inc. "Noodle Road: Connecting Asia's Kitchens" (KBS1 TV), Korean Broadcasting System "A Hidden America: Children of the Mountains" (ABC), ABC News SesameStreet.org, Sesame Workshop "BBC World ... http://marialokken.com/2010/04/2009-peabody-awards-and-the-winners-are/ When creating a Production Schedule start backwards from the delivery date. Whether you're using sophisticated scheduling software, or you’re just using a gigantic wall calendar,  begin with the delivery date. Otherwise you’ll be working on that production schedule for the rest of your natural born days. PRODUCTION SCHEDULE ORDER 1.  Deliver final ... http://marialokken.com/2010/04/creating-a-production-schedule/ I’m going to have to answer yes to the above question.  I’ve seen ad agencies get carried away by producing  commercials that are so creative and outside the box that they forgot to sell the product, and in some cases the ad doesn’t even tell you what the product is. The ... http://marialokken.com/2010/03/bad-commercials/