Comments on: Can too much creativity be a bad thing?

By: uberVU - social comments

uberVU - social comments — Thu, 18 Mar 2010 16:03:32 +0000

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This post was mentioned on Twitter by Maria_56: Today I’m asking “Can too much creativity be a bad thing?” New blog post. http://bit.ly/b6BZyL…

By: Maria

Maria — Thu, 18 Mar 2010 11:39:25 +0000

Gabriel – I forgot about those Microsoft ads. Yikes! They were pulled faster than you could say “What??!”.

Thanks for the illustrative links.

By: Gabriel Novo

Gabriel Novo — Wed, 17 Mar 2010 15:13:16 +0000

I agree completely that when clever is the goal and not selling products, the message is lost upon the consumer. The best example of a advertisement FUBAR of epic proportions were the Bill Gates/Jerry Seinfeld Microsoft ads (http://www.youtube.com/watch?v=11NOblvuEpU). They painfully missed the mark and failed to convey anything other than a sense of the surreal.

On the other hand you have the recent Old Spice Superbowl ad, “The Man Your Man Could Smell Like”, that not only was incredibly creative, but sold the product exceptionally well. People were talking about that ad it seemed for weeks after it aired. Great “making of” and interview with the writers –> http://www.youtube.com/watch?v=VDk9jjdiXJQ

I’m all for pushing boundaries, but if you’re going to go way out there, you have to take the audience along with you.