TV Production for the small, small screen

TV’s are getting bigger while television productions are gearing up for the smallest screen in the arsenal of viewing devices – the mobile phone.   Albie Hecht, the man behind SpongeBob SquarePants is rolling out his latest animated series Bigby to an iPhone near you.

Animation isn’t cheap to produce.  An episode of The Simpsons can cost as much as 3.5 million dollars.  An animated children’s television series is probably in the 200 – 400 thousand dollar range.  But producing for a mobile phone application is cheaper and easier to distribute.   At least that’s what Mr. Hect, former President of Nickelodeon Entertainment thinks.  As the mastermind behind bringing Jimmy Neutron to the web before debuting in the movie theater, Mr. Hecht is hoping his new series does well enough on mobile phones  to justify bringing it to television and then to the big screen.

Albie Hecht is one of many TV producers creating programming for multiple outlets, because traditional just isn’t enough anymore.   Mobile is the next step.  In fact I can imagine a 5 minute daily mobile reality show, or soap opera, or game show designed for the lunch crowd to enjoy while eating their tuna sandwiches.

Will Bigby be a hit?  It’s anyone’s guess.  However, I think the first hurdle to overcome is finding 8-10 year-olds that own a iPhone.

3 Comments
  • Joanie
    Posted at 11:07h, 19 November

    A couple of months ago I would not have agreed with you – but I’ve been cozying up to my computer during my lunch hours and checking out Realite on ew.com as well as other shows. I wouldn’t mind checking out some other web shows waiting for the bus on the way to work. I’d definitely turn on my mobile and check them out.

  • Peter Nagy
    Posted at 06:15h, 23 November

    Are there negative effects of mobile phones to transmit information. But look at the positive side. To get information quickly. in addition to information which we choose to, not the ads, you’re on the subway reading on the go. You see more, read and listen to the mobile devices made videos, movies, games, news. Flash technology revolution on the Internet within a large. I am a big fan and user of Adobe and Autodesk products. I am a bit negative to me, unfortunately, there is a problem from the new media. people are not prepared for it. Very quickly received. 20 years, TV, TV commercials, theme TVs, and lo and behold, Internet. The media very rapidly. result we have?
    Thank you,
    Peter Nagy
    Interactive Designer & Animaiton
    http://peteronlineempire.blogspot.com

  • Peter Nagy
    Posted at 06:17h, 23 November

    Are there negative effects of mobile phones to transmit information. But look at the positive side. To get information quickly. in addition to information which we choose to, not the ads, you’re on the subway reading on the go. You see more, read and listen to the mobile devices made videos, movies, games, news. Flash technology revolution on the Internet within a large. I am a big fan and user of Adobe and Autodesk products. I am a bit negative to me, unfortunately, there is a problem from the new media. people are not prepared for it. Very quickly received. 20 years, TV, TV commercials, theme TVs, and lo and behold, Internet. The media very rapidly. result we have?
    Thank you,
    Peter Nagy
    Interactive Designer & Animaiton

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