There isn’t a production company in the world that doesn’t need extra hands.  Especially when you’re coming down the home stretch of pre production. With last minute script changes, location permits, meals on set to arrange, props, wardrobe, set construction and the like – the...

Less you think TV is all doctor shows, crime dramas, and reality fluff – there are some television shows that are attempting to make a difference. The new reality direction is aimed at childhood obesity.  As I’ve noted in an earlier post, obesity in America...

Music publishing is a lucrative business.  For years songwriters, and their labels relied on selling albums, and licensing their music to other outlets, in particular, commercials, TV shows, video games and movies.  In fact, I produced a show that relied heavily on music licensing.  The...

I’m going to have to answer yes to the above question.  I’ve seen ad agencies get carried away by producing  commercials that are so creative and outside the box that they forgot to sell the product, and in some cases the ad doesn’t even tell...

A PSA (public service announcement) is an advertisement to the public and its purpose is to modify the public’s opinion about a particular subject. Ad Agency’s have been producing pro bono PSA’s for decades and I wondered if they had any effect on the subjects they...